From November 17th – 21st, Munich once again became the global hub for electronics manufacturing technologies — and the Kufferath Group was right in the center of it. Productronica, held every two years, has been a cornerstone in our international trade fair presence for more than a decade.
As Managing Director Michael Gröh explains, participation is a clear strategic decision:
“Being present at Productronica means strengthening customer relationships, gaining new business opportunities, and maintaining close ties within our global teams. It helps us understand cultural expectations and grow together — across regions and markets.”
Why we attend — every two years, consistently
Productronica in Munich is a key touchpoint for building connections and visibility in the global electronics industry. Our reasons for taking part are clear:
Planning takes three to four months with lasting impact
Preparing for a trade fair of this dimension begins well before the doors open. Around three to four months are invested into planning — from booth design to scheduling customer meetings and aligning teams internationally. “The preparation is extensive, but absolutely worth every hour,” Gröh emphasizes.
A standout fair and the strongest in a decade
The expectations for Productronica were high: strengthen name recognition, secure future growth, and advance toward global market leadership. And they were met — and exceeded. Gröh summarizes:
“For me, this was the best Productronica in the last ten years. We strengthened our name, opened new doors, and made significant progress toward our future goals.”
And in two years? We’ll be back.
The decision is already made. Kufferath will return when Productronica opens again in Munich in two years. “Absolutely, this trade fair is essential for our growth strategy,” Gröh confirms. “We plan to continue strengthening our global presence here.” Productronica 2025 marks a milestone — one that will continue to shape our path forward in innovation, partnership, and industry leadership. We thank everyone who visited our booth and look forward to the next Productronica.
The Kufferath Group's annual General Management and Sales Meeting took place again last week. For the first time since the coronavirus pandemic, the 2024 meeting was once again held in the presence of all invited participants. This year, the Chinese location had the honor of hosting the three-day meeting. Not only was the business planning for the coming year discussed together, but the 10th anniversary of Michael Gröh, CEO of the Kufferath Group, was also toasted.
Moers - 27.04.2024
On April 24, 2024, the Kufferath Group's General Management and Sales Meeting came to a close after three days of international exchange and planning for the coming business years as well as an informative site visit to the home of the Chinese location. In Shanghai, the attendees and the respective representatives had an intensive exchange of views on upcoming challenges at the respective locations and initiated the implementation of the realignment on the basis of these discussions. A large part of the meeting was devoted to adapting the short and long-term strategies to ensure that the company's products in the field of testing technology can continue to operate safely in the existing and new international markets of the automotive industry in the future.
In addition to that, it was also very important for all those present to tackle the second strategic focus, which was to expand the team's high performance. The already existing friendly relationships and the resulting open interaction between all those present made this much easier. The host's selection of planned activities away from the business level should also be emphasized in this context, which will be remembered with great appreciation by all participants without exception.
After this international event, on the closing evening of April 24, 2024, everyone was certain that the gained knowledge, developed solutions and decisions that have been made had created the ideal basis for the Kufferath Group to continue to operate successfully around the world in the future. CEO Michael Gröh concluded the international General Managing and Sales Meeting 2024 with the words:
"We have three productive days behind us, during which we have tackled issues that we will work on
together and whose solutions we will make available to every location in the Group."
Together with all those present, he toasted his tenth anniversary at the Kufferath Group with his business partners, friends and family: “Here's to the next ten successful years!”